When it comes to getting a response from visitors to your site there is no better way than to find your visitors organically. Google adWords is a great way to find fast results but the actual CTR (Click Through Rate) is a fraction compared to organic search results. According to research from GroupM UK and Nielsen, organic search CTR is 94% to 6% for paid clicks.

Below are some astonishing facts about who and how internet searchers are finding what they need provided by Econsultancy.

Evaluating the UK search marketing landscape infographic